Pocketful

Company

Last mentioned: Mar 26, 2026

Timeline

  1. Shark Tank India

    Bahl joins the reality show as a judge, sharing scaling insights with a new generation of founders.

  2. Scale Milestone

    The company crosses the Rs 1,000 crore mark in revenue/valuation.

  3. The Pocketful Venture

    Bahl launches his first entrepreneurial effort, a restaurant chain called Pocketful, which ultimately fails.

  4. Veeba Foundation

    VRB Consumer Products is established, focusing on high-quality condiments and sauces.

Stories mentioning Pocketful 1

consumer-trends Neutral

From Failed Restaurants to Rs 1,000 Cr: Viraj Bahl’s Scaling Blueprint

Viraj Bahl, founder of VRB Consumer Products and Shark Tank India judge, has detailed the strategic evolution of Veeba from a startup to a Rs 1,000+ crore powerhouse. By leveraging lessons from a failed restaurant venture and securing key institutional partnerships like Domino’s, Bahl emphasizes that 'consistency compounds' in the competitive FMCG landscape.

2 sources