Last mentioned: Mar 17, 2026
Ultra-Fast Tier
Amazon announces a new paid tier for sub-two-hour delivery services.
Ultra-Fast Tier Launch
1-hour and 3-hour delivery windows integrated into main site for a fee.
Regionalization Overhaul
Amazon completes the reorganization of its U.S. network into 8 distinct regions.
Regionalization Complete
Amazon finishes re-engineering US logistics into eight distinct regions.
One-Day Standard
Amazon announces one-day shipping as the new standard for Prime members.
Prime Now Expansion
Amazon introduces 1-2 hour delivery for select household items in major cities.
Prime Now Debut
2-hour delivery launched in select cities as a standalone app.
Prime Launches
Amazon introduces Prime with unlimited two-day shipping for $79/year.
Prime Launch
Amazon introduces Prime with 2-day delivery as the core benefit.
Amazon has announced a new tier of expedited delivery services, aiming to reduce shipping times to under two hours in select markets. This move introduces a tiered pricing model for the fastest deliveries, signaling a shift in how the e-commerce giant balances logistics costs with consumer demand for immediacy.
Amazon has introduced new 1-hour and 3-hour delivery windows for US customers, marking a major escalation in the e-commerce logistics race. The service, which requires an additional fee, leverages Amazon's regionalized fulfillment network to provide hyper-fast fulfillment for high-demand items.