Last mentioned: Mar 17, 2026
Independent agency Butler/Till and supply-side platform Pubmatic have successfully completed initial tests of agentic media buying, demonstrating significant reductions in both media and supply chain costs. The shift from rules-based programmatic to autonomous, goal-oriented AI agents marks a pivotal evolution in digital advertising efficiency.
Independent agency Butler/Till has successfully completed initial tests of agentic media buying in partnership with Pubmatic, demonstrating significant reductions in media and supply chain costs. The pilot marks a pivotal shift toward autonomous AI agents capable of optimizing programmatic workflows and reclaiming operational efficiency for brands.
PubMatic (NASDAQ: PUBM) reported quarterly earnings that significantly exceeded analyst expectations, posting a $0.13 beat on Earnings Per Share (EPS). The results underscore the company's resilient position in the supply-side platform (SSP) market and its successful pivot toward high-growth segments like CTV and Agentic AI.
PubMatic (NASDAQ: PUBM) has reported quarterly earnings that significantly outperformed analyst expectations, delivering an EPS beat of $0.13. The results highlight the company's successful navigation of the programmatic advertising market through infrastructure ownership and supply-path optimization.