# RTB House S.A.

Type: Company

Source: GetYourBrief — https://getyourbrief.com/entity/rtb-house-sa
Canonical HTML page: https://getyourbrief.com/entity/rtb-house-sa

## Recent coverage (1 stories, network-wide)

### Programmatic Persistence: Analyzing TCF Data Retention and Tracking Strategies
2026-03-18 01:11:32 · Sector: marketing · Sentiment: Neutral · Impact: 5/10 · Sources: 2

An analysis of Transparency and Consent Framework (TCF) disclosures across international news platforms reveals significant variations in data retention and tracking capabilities among leading vendors. Key players like Quantcast and Index Exchange continue to maintain extensive cookie durations and multi-layered data collection profiles to navigate the evolving privacy landscape.
Full story: https://getmarketingbrief.com/story/programmatic-adtech-tcf-data-retention-analysis

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