Last mentioned: Mar 26, 2026
Valuation Milestone
Aman Gupta reveals the company has reached a ₹1,100 crore valuation during Season 5 filming.
Shark Tank India
Bahl joins the reality show as a judge, sharing scaling insights with a new generation of founders.
Scale Milestone
The company crosses the Rs 1,000 crore mark in revenue/valuation.
Shark Tank India
Bahl joins the panel of judges for the popular startup investment show.
Scaling Phase
The company leverages the 'Shark Tank effect' to expand distribution and revenue.
Scale Milestone
The company surpasses the Rs 1,000 crore revenue/valuation mark.
Domino's Partnership
Secures first major B2B order, establishing institutional credibility.
The Pocketful Venture
Bahl launches his first entrepreneurial effort, a restaurant chain called Pocketful, which ultimately fails.
Veeba Foundation
VRB Consumer Products is established, focusing on high-quality condiments and sauces.
Veeba Founded
VRB Consumer Products is established to focus on sauces and condiments.
Pocketful Launch
Bahl launches his first venture, a restaurant chain that eventually fails.
Viraj Bahl, founder of VRB Consumer Products and Shark Tank India judge, details the evolution of Veeba from a startup to a Rs 1,000+ crore market leader. He emphasizes that the operational lessons learned from his failed restaurant venture, Pocketful, were instrumental in securing early institutional wins and building a sustainable consumer brand.
Viraj Bahl, founder of VRB Consumer Products and Shark Tank India judge, has detailed the strategic evolution of Veeba from a startup to a Rs 1,000+ crore powerhouse. By leveraging lessons from a failed restaurant venture and securing key institutional partnerships like Domino’s, Bahl emphasizes that 'consistency compounds' in the competitive FMCG landscape.
A startup initially valued at ₹3.75 crore during its Shark Tank India pitch has skyrocketed to a ₹1,100 crore valuation. Investor Aman Gupta highlighted the nearly 300x growth as a benchmark for the platform's ability to scale D2C brands.