Cross-Sector entity

State Farm

Company
6.3

State Farm is most often covered alongside Acxiom, which appears in 1 of these 3 stories. The 125-day window averages about 0.2 stories each week. The clearest coverage concentration is adtech: 1 of 3 stories, with the rest divided among 2 other categories.

3 verified stories tracked

Last mentioned: Jun 23, 2026

Entity pulse

Recent coverage · State Farm

3 stories
6.3 avg impact
67% positive
33% negative

Coverage balance Positive coverage leads. Positive coverage exceeds negative coverage by 34 percentage points.

  • 67% positive
  • 33% negative

Figures are computed live from our source-verified story record — see our methodology for how impact and sentiment are derived.

What the coverage shows about State Farm

State Farm is most often covered alongside Acxiom, which appears in 1 of these 3 stories. The 125-day window averages about 0.2 stories each week. The clearest coverage concentration is adtech: 1 of 3 stories, with the rest divided among 2 other categories. State Farm appears in 3 tracked Cross-Sector stories published from February 19, 2026 through June 23, 2026. The tracked stories average 2.3 original sources each.

Stories tracked
3
Per week
0.2
Sources per story
2.3

Computed from the 3 stories linked to this entity. Beat comparisons are omitted because no baseline was available for this window.

Coverage cohort

Appears alongside

Other entities that clear the same relevance threshold in stories also covering State Farm. Shared-story counts are live from our verified record — not editorial picks.

Timeline

  1. Partnership announced at Cannes Lions

    Official reveal of the collaboration, detailing Innovid’s technology role, identity graph matching, and 61% consumer frustration data point.

  2. Sequential ad solution goes live in the U.S.

    Omnicom and Disney quietly launch the solution for VOD and live programming; initial clients include The Home Depot and State Farm.

  3. Planned expansion to Europe and Latin America

    Both companies confirm rollouts to additional regions later in the year, testing scalability in new markets.

Stories mentioning State Farm 3

Marketing adtech Positive 6

61% of viewers rage at ad repetition: Omnicom & Disney’s sequential CTV fix

Omnicom Media and Disney Advertising tackled the #1 streaming ad pain point—repetition—by launching a dynamic sequential ad solution in the U.S., with Europe and Latin America to follow. Using Innovid’s creative sequencing and matched identity graphs, brands like Home Depot and State Farm now tell evolving stories across VOD and live sports, boosting engagement without burning viewers out.

2 sources

Source: digiday.com · Digiday

Climate extreme weather Negative 7

Global Fire Weather Days Surge as Climate Warming Accelerates

A comprehensive new study reveals that global warming is significantly increasing the number of days per year characterized by 'fire weather'—the combination of high heat, low humidity, and strong winds. This trend is effectively lengthening wildfire seasons and expanding the geographic range of high-risk zones across the planet.

3 sources

Source: mainlinemedianews.com · sandiegouniontribune.com