Last mentioned: Mar 24, 2026
Standardization Phase
IAB Tech Lab begins working with members to implement agentic AI protocols based on StationOne.
IAB & Kochava Partnership
Official announcement of StationOne integration to standardize agentic AI for members.
Partnership Announcement
IAB Tech Lab and Kochava reveal the integration of StationOne for industry members.
Market Adoption
Expected rollout of agent-compatible tools across major demand-side and supply-side platforms.
Shift to Agency
Market demand shifts toward AI that can execute tasks and manage workflows autonomously.
Generative AI Hype
Industry focus remains on LLMs for creative production and copy generation.
IAB Tech Lab has integrated Kochava’s StationOne platform to provide members with a standardized framework for agentic AI workflows. This move signals a critical industry shift from experimental generative AI toward practical, autonomous execution in media buying.
The IAB Tech Lab has partnered with Kochava to provide members access to StationOne, a move aimed at transitioning agentic AI from conceptual hype to standardized industry practice. This collaboration focuses on creating executable ad workflows that allow AI agents to navigate complex advertising ecosystems autonomously.
The IAB Tech Lab has integrated Kochava’s StationOne platform to provide members with standardized tools for agentic AI, moving the industry from conceptual hype to executable workflows. This partnership aims to simplify complex ad tech operations by enabling autonomous AI agents to handle cross-platform tasks.