India's $6B Ice Cream Pivot: The Rise of Functional and Mindful Indulgence
India’s ice cream market is undergoing a structural shift toward 'better-for-you' products, with the sector projected to reach Rs 50,000 crore by 2028. Driven by a 48% consumer preference for healthy snacking, brands are prioritizing protein-enriched, vegan, and low-sugar innovations over traditional high-calorie formats.