# Tubi

Type: Product

Source: GetYourBrief — https://getyourbrief.com/entity/tubi-product
Canonical HTML page: https://getyourbrief.com/entity/tubi-product

## Timeline

- **2026-03-11**: Streaming Launch — 'Celebrating Champions of Culture' debuts on Tubi and Amazon Prime Video.
- **2025**: 10th Anniversary — NBOTB celebrates a decade of performances, providing the core footage for the new film.
- **2016**: NBOTB Foundation — National Battle of the Bands established as a premier HBCU cultural event.

## Recent coverage (4 stories, network-wide)

### Fox Buys Roku’s 100M-User Platform in $22B Streaming SaaS Play
2026-06-16 00:33:17 · Sector: saas · Sentiment: Positive · Impact: 8/10 · Sources: 2

The $22 billion acquisition of Roku by Fox Corp. is essentially a bet on Roku’s operating system and platform-as-a-service model. Roku’s 100M+ active accounts and CTV ad stack give Fox an immediate SaaS-based distribution and monetization engine, shifting the media company’s center of gravity from linear TV to a tech-first recurring revenue model.
Full story: https://getsaasbrief.com/story/fox-roku-22b-streaming-saas-platform-merge

### Fox-Roku $22B Deal Creates Ad-Supported Streaming Titan with 100M+ Viewers
2026-06-16 00:33:11 · Sector: marketing · Sentiment: Positive · Impact: 8/10 · Sources: 2

Fox's $22 billion acquisition of Roku combines 100M+ streaming households with premium sports and Tubi's FAST channels, promising advertisers an unprecedented connected TV reach and targeting scale. The merger creates the third-largest U.S. TV player by viewership, reshaping how ad dollars flow to streaming.
Full story: https://getmarketingbrief.com/story/fox-roku-22b-ad-supported-streaming-impact

### Fox Acquires Roku for $22B; ROKU Stock Jumps 20%
2026-06-16 00:33:02 · Sector: finance · Sentiment: Positive · Impact: 8/10 · Sources: 2

Fox Corp. will acquire Roku in a $22B debt-inclusive deal, paying $96 cash + 0.9693 Class A shares per Roku share. Roku shares surged about 20% on the news, while Fox shares dipped, reflecting merger arbitrage dynamics and the bet on streaming scale. The combined company becomes the third-largest U.S. TV entity by viewership.
Full story: https://getfinancebrief.com/story/fox-acquires-roku-22-billion-finance-analysis

### Pepsi NBOTB Expands Digital Reach with Streaming Debut on Tubi and Amazon
2026-03-12 01:12:35 · Sector: marketing · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Pepsi and Webber Marketing have launched the 'Celebrating Champions of Culture' film on Tubi and Amazon Prime Video, marking the first time the National Battle of the Bands has secured major streaming distribution. This move signals a strategic shift toward long-form brand storytelling to amplify HBCU culture and reach global audiences.
Full story: https://getmarketingbrief.com/story/pepsi-nbotb-streaming-debut-tubi-amazon

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This page is a machine-readable summary. Sentiment measures the directional read of each development for this entity, not the tone of the reporting; impact weights consequence, not syndication reach. See https://getyourbrief.com/guides/methodology for the full editorial methodology.