Universal's $44M Opening Weekend for 'Disclosure Day' Reshapes Streaming Ad Strategy
Steven Spielberg's 'Disclosure Day' overperforms at the box office, triggering Universal's new flexible PVOD model. For marketers, the delay in streaming release underscores the growing need for agile, data-driven campaign planning that sustains momentum across theatrical, digital, and subscription windows.
Source: forbes.com · movieweb.com