Last mentioned: Feb 23, 2026
Walmart is accelerating its advertising business by integrating Vizio's television ecosystem and advanced AI to create a full-funnel retail media powerhouse. The strategy aims to close the loop between connected TV advertising and physical store conversions, directly challenging Amazon's market dominance.
Walmart is transforming its advertising arm, Walmart Connect, into a full-funnel powerhouse to challenge Amazon's retail media lead. By leveraging the Vizio acquisition and deep AI investments, the retailer aims to bridge the gap between living room discovery and in-store conversion.
Walmart Connect is aggressively expanding its retail media capabilities through heavy AI investment and the strategic integration of Vizio. This shift toward a full-funnel advertising model directly targets Amazon’s market share by bridging the gap between connected TV awareness and point-of-sale conversion.