Last mentioned: Mar 14, 2026
Market Outperformance
Beyond Inc. begins 2026 as one of the top-performing stocks in the retail sector.
Market Outperformance
BYON stock begins a significant rally, outpacing broader market indices.
Zulily Acquisition
Beyond Inc. acquires the Zulily brand to expand into flash sales and apparel.
Zulily Acquisition
Beyond, Inc. acquires Zulily to bolster its flash-sale and apparel capabilities.
Corporate Rebrand
Overstock.com, Inc. officially changes its name to Beyond, Inc. and ticker to BYON.
Corporate Rebrand
Overstock officially changes its corporate name to Beyond, Inc. and ticker to BYON.
BB&B Acquisition
Overstock acquires Bed Bath & Beyond's IP and customer data for $21.5 million.
BB&B Acquisition
Overstock acquires Bed Bath & Beyond intellectual property for $21.5 million.
Despite sitting 55% below its pandemic-era highs, Beyond, Inc. (formerly Overstock) has emerged as a top performer in 2026. The company’s successful integration of the Bed Bath & Beyond brand and its transition to an asset-light model are driving a powerful contrarian rally.
Despite trading 55% below its all-time high, Beyond Inc. (formerly Overstock) is significantly outperforming the broader market in 2026. The company's successful pivot to an asset-light, multi-brand e-commerce ecosystem is finally gaining institutional favor.