Last mentioned: Mar 14, 2026
Market Outperformance
Beyond Inc. begins 2026 as one of the top-performing stocks in the retail sector.
Zulily Acquisition
Beyond Inc. acquires the Zulily brand to expand into flash sales and apparel.
Corporate Rebrand
Overstock.com, Inc. officially changes its name to Beyond, Inc. and ticker to BYON.
BB&B Acquisition
Overstock acquires Bed Bath & Beyond's IP and customer data for $21.5 million.
Despite trading 55% below its all-time high, Beyond Inc. (formerly Overstock) is significantly outperforming the broader market in 2026. The company's successful pivot to an asset-light, multi-brand e-commerce ecosystem is finally gaining institutional favor.