Last mentioned: Mar 15, 2026
Market Maturity
Projected date for the segment to reach full scale and operational maturity.
Revenue Milestone Target
Target date to achieve the ₹100 crore annual revenue goal.
Revenue Milestone Target
Projected date to hit the ₹100 crore revenue milestone.
IPL Marketing Activation
Start of official hair care partnership campaigns with MI and RCB.
IPL Season Activation
Marketing campaign begins as official hair care partner for MI and RCB.
Channel Expansion
Full rollout across Amazon, Flipkart, Blinkit, and Zepto marketplaces.
Omnichannel Rollout
Products become available across Amazon, Flipkart, Blinkit, and Zepto.
Official Brand Launch
KT Professional announces the launch of KT Men in Mumbai.
Official Brand Launch
KT Professional announces the launch of KT Men with a science-backed grooming range.
McKinsey Projection
McKinsey releases report forecasting a $40B market size by 2030.
Raids and Seizures
Police conduct raids on Blinkit dark stores and a Gurugram warehouse, seizing 50 knives that exceed legal limits.
Legal Action
A formal case is registered against Blinkit under the Arms Act for the sale and distribution of banned weapons.
Test Orders Placed
Delhi Police place undercover orders on Blinkit to verify illegal knife sales.
Raids Conducted
Police raid Blinkit stores and a Gurugram warehouse, seizing 50 banned weapons.
FIR Registered
Blinkit is officially booked under the Arms Act following the recovery of illegal inventory.
Verification Orders
Officers place test orders for various knives on Blinkit to verify if prohibited blade sizes are being sold.
Investigation Triggered
Delhi Police link illegal knives used in two separate murder cases to purchases made on the Blinkit platform.
Category Expansion
Quick commerce platforms begin aggressive listing of electronics, toys, and apparel.
The 10-Minute Pivot
Major players like Blinkit and Zepto transition fully to the ultra-fast delivery model.
Pandemic Catalyst
COVID-19 lockdowns accelerate the initial adoption of home delivery services in India.
KT Professional has launched KT Men, a science-backed grooming line, leveraging high-profile partnerships with IPL giants Mumbai Indians and Royal Challengers Bengaluru. The bootstrapped brand aims for ₹100 crore in its first year, targeting India's rapidly expanding male personal care sector through a multi-channel distribution strategy.
KT Professional has launched KT Men, a science-backed grooming brand, leveraging high-profile IPL partnerships with Mumbai Indians and Royal Challengers Bengaluru. The bootstrapped venture targets ₹100 crore in its first year through an aggressive omni-channel strategy spanning D2C, quick-commerce, and offline retail.
A new McKinsey & Company report identifies quick commerce as the fastest-growing segment in India's digital economy, projected to reach $35-$40 billion by 2030. This rapid expansion is driven by a structural shift in consumer behavior toward ultra-fast delivery for both essential and discretionary goods.
Delhi Police have registered a case against quick-commerce leader Blinkit under the Arms Act for allegedly selling knives that exceed legal blade length limits. The investigation, triggered by two recent murders, led to the seizure of 50 banned weapons from Blinkit's facilities following undercover test purchases.
Delhi Police have filed a case against Blinkit for allegedly selling knives that exceed legal blade length limits under the Arms Act. The investigation follows test orders and raids that recovered 50 banned weapons, with authorities linking the platform's inventory to two recent murders in the capital.
Delhi Police have registered a case against quick-commerce leader Blinkit under the Arms Act for allegedly selling knives that exceed legal blade length limits. The investigation, triggered by two local murders, led to the seizure of 50 banned weapons from Blinkit's dark stores and a regional warehouse.