Last mentioned: Mar 24, 2026
Official Launch
MAC officially launches on TikTok Shop with its first live stream from Carnaby Street.
MAC Live Launch
MAC Cosmetics begins live shopping broadcasts with staff hosts from its London studios.
Program Announcement
MAC Cosmetics announces its all-staff affiliate program.
Merger Reports
Reports surface regarding potential merger discussions between Estée Lauder and Puig.
Analyst Upgrade
Baird raises Zions Bancorporation to a Buy-equivalent rating.
Agency Shift
Estée Lauder appoints WPP as its global media agency partner.
M&A Strategy
Estée Lauder CEO expresses openness to strategic acquisitions to aid turnaround.
Beauty Sector Boom
Beauty sales on TikTok Shop surge by 60% year-on-year.
Beauty Boom
Beauty category sales on TikTok grow by 60% YoY, led by skincare and makeup trends.
TikTok Shop UK Launch
TikTok Shop officially enters the UK retail market.
TikTok Shop Launch
TikTok Shop officially enters the UK retail market.
Estée Lauder is in advanced discussions to acquire Spanish luxury house Puig Brands in a deal valued at approximately $11.6 billion. The merger would create a global cosmetics and fragrance leader with $20 billion in annual sales, significantly diversifying Estée Lauder's portfolio with iconic brands like Rabanne and Jean Paul Gaultier.
Estée Lauder is in advanced discussions to acquire Spanish luxury house Puig Brands in a deal valued at approximately $11.6 billion. The merger would combine Estée Lauder's skincare dominance with Puig's prestige fragrance and fashion portfolio, creating a global entity with $20 billion in annual sales.
Estée Lauder is reportedly in strategic merger discussions with Spanish beauty giant Puig as part of an aggressive turnaround plan. Meanwhile, Zions Bancorporation and Boreal Carbon Corp are drawing significant investor attention following analyst upgrades and shifting sentiment in environmental markets.
MAC Cosmetics is launching a first-of-its-kind initiative in the UK, inviting its entire workforce to become affiliate sellers on TikTok Shop. By installing mini-studios in physical stores, the brand aims to blend professional artistry with social commerce to drive both digital sales and store foot traffic.
MAC Cosmetics is launching a UK-wide affiliate program on TikTok Shop, allowing all employees to earn commissions by hosting live shopping events. The initiative includes building in-store studios to blend physical retail expertise with digital social commerce.