Last mentioned: Mar 23, 2026
Official Launch
MAC officially launches on TikTok Shop with its first live stream from Carnaby Street.
MAC Live Launch
MAC Cosmetics begins live shopping broadcasts with staff hosts from its London studios.
Program Announcement
MAC Cosmetics announces its all-staff affiliate program.
Beauty Sector Boom
Beauty sales on TikTok Shop surge by 60% year-on-year.
Beauty Boom
Beauty category sales on TikTok grow by 60% YoY, led by skincare and makeup trends.
TikTok Shop UK Launch
TikTok Shop officially enters the UK retail market.
TikTok Shop Launch
TikTok Shop officially enters the UK retail market.
MAC Cosmetics is launching a first-of-its-kind initiative in the UK, inviting its entire workforce to become affiliate sellers on TikTok Shop. By installing mini-studios in physical stores, the brand aims to blend professional artistry with social commerce to drive both digital sales and store foot traffic.
MAC Cosmetics is launching a UK-wide affiliate program on TikTok Shop, allowing all employees to earn commissions by hosting live shopping events. The initiative includes building in-store studios to blend physical retail expertise with digital social commerce.
Ocado Group has announced a major restructuring plan involving 1,000 job cuts globally to achieve £150 million in cost savings. The move signals a strategic shift as the grocery technology firm faces mounting pressure to improve profitability and streamline its international operations.
Ocado Group has announced a major restructuring involving 1,000 job cuts globally to achieve £150 million in annual savings. The move underscores the company's transition from rapid expansion to operational profitability amidst a cooling online grocery market.