Model Y

Product

Last mentioned: Mar 12, 2026

Timeline

  1. Single-Motor Rollout

    Entry-level R2 variants become available to the general public.

  2. AWD Launch

    Deliveries for the high-performance All-Wheel Drive models begin.

  3. Pricing Finalized

    Official pricing and trim levels for AWD and single-motor versions are released.

  4. R2 Unveil

    Rivian first reveals the R2 concept and basic specs.

Stories mentioning Model Y 1

market-trends Bullish

Rivian R2 Pricing Strategy: A High-Stakes Play for the Mass EV Market

Rivian has officially detailed the pricing and specifications for its highly anticipated R2 SUV, positioning the midsize electric vehicle as a direct competitor to the Tesla Model Y. With AWD models launching this spring and more affordable single-motor variants slated for 2027, the R2 represents Rivian's critical pivot from luxury niche player to mass-market contender.

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