Pocketful

Product

Last mentioned: Mar 26, 2026

Timeline

  1. Shark Tank India

    Bahl joins the panel of judges for the popular startup investment show.

  2. Scale Milestone

    The company surpasses the Rs 1,000 crore revenue/valuation mark.

  3. Domino's Partnership

    Secures first major B2B order, establishing institutional credibility.

  4. Veeba Founded

    VRB Consumer Products is established to focus on sauces and condiments.

  5. Pocketful Launch

    Bahl launches his first venture, a restaurant chain that eventually fails.

Stories mentioning Pocketful 1

leadership Neutral

From Failed Eatery to ₹1,000Cr Empire: Viraj Bahl’s Blueprint for Scaling Veeba

Viraj Bahl, founder of VRB Consumer Products and Shark Tank India judge, details the evolution of Veeba from a startup to a Rs 1,000+ crore market leader. He emphasizes that the operational lessons learned from his failed restaurant venture, Pocketful, were instrumental in securing early institutional wins and building a sustainable consumer brand.

2 sources