Zillow-Pinterest Deal Unlocks 34 Audience Segments for Proptech Ads
Real estate marketers can now target Pinterest users with 34 Zillow Elevate audience segments, from fixer-uppers to recent homeowners. The partnership connects Zillow's first-party real estate intent data to Pinterest's pre-purchase inspiration feed, enabling brands to reach consumers before they sign a lease or close on a house.
Source: Marketing Dive · Social Media Today