Marketing news on June 17, 2026

1. 0110:00 UTC

   Science academy head to write to Myer over T-shirt slogan

   3 outlets · first: brisbanetimes.com.au Brand strategy

   Machine summary The T-shirt is by Australian label Lioness, and Dr Marguerite Evans-Galea of Women in STEMM Australia said the slogan was outdated.

   1. The reports state the women's T-shirt carries the words "I'm too pretty to do math" and is by Australian label Lioness.

   Reported by brisbanetimes.com.au, smh.com.au and The Age.

   • Lioness
   • Myer

2. 0223:08 UTC

   Reddit study with WPP examines user purchase behavior

   2 outlets · first: Social Media Today Social media

   Machine summary Reddit published a study created with WPP examining how prospective buyers use Reddit insights to inform purchase decisions and how Reddit communities shape the consideration process. Reddit stated that people on its platform turn to conversations to gain insight for purchase decisions, and that ads in contextually relevant communities have increased purchase intent by as much as 16 times relative to keyword-based targeting alone.

   1. Reddit published a study created in conjunction with WPP examining how prospective buyers use Reddit insights to inform purchase decisions and how Reddit communities help shape the consideration process, according to the reports.
   2. The reports state that the data came from combined surveys involving over 13,000 Reddit users.
   3. Reddit said people on its platform look for conversations to obtain insight for purchase decisions rather than to confirm an answer already decided.
   4. Reddit said that advertising inside contextually relevant communities has driven purchase intent as high as 16 times more than keyword-based targeting alone.
   5. According to Reddit, people on the platform are 30% more likely to interact with advertising shown in relevant subreddits than in other places.

   Reported by Social Media Today and Marketing Dive.

   • Reddit
   • WPP

3. 0315:30 UTC

   Coverage recordgazettextra.com: “Gray Media Launches Political 360 Digital Advertising Solution Powered by Aristotle Data”

   2 outlets · first: Gazette Xtra Adtech

   Reports ran between 15:30 and 16:00 UTC on Jun 17.

   The outlets that reported this event are listed with links to their reports; no summary of ours passed our automated checks for it, which says nothing about the event (how they work).

   Reported by Gazette Xtra and manilatimes.net.

   • Gray Media
   • Political 360
   • Aristotle

4. 0418:00 UTC

   Got Beef launches AI-generated spokesperson Granny

   2 outlets · first: finanznachrichten.de Brand strategy Mostly press releases

   Machine summary Got Beef, a direct-to-consumer grass-fed beef jerky brand, announced the launch of "Granny," an AI-generated brand spokesperson appearing across its social media platforms and a new billboard campaign, according to the company. The company said the character is produced using AI video generation technology Kling and is the centerpiece of its content strategy.

   1. Got Beef announced the launch of "Granny," an AI-generated brand spokesperson, according to the company.
   2. The company said Granny has already started appearing across its social media platforms and a new billboard campaign.
   3. Got Beef said Granny is produced using AI video generation technology Kling.
   4. Founder Benji Boyce said the videos cost around $100-$200 each to generate.
   5. Got Beef said that it runs with a staff size of 1 and relies on artificial intelligence tools for business functions that include product sourcing research, as well as packaging design, as well as content production, as well as customer communications.

   Reported by finanznachrichten.de and itnewsonline.com.

   • Granny
   • Kling
   • Got Beef

5. 0512:45 UTC

   NordVPN study: Canadians on track to spend nearly a third of life online

   2 outlets · first: bramptonguardian.com Market trends

   Machine summary A NordVPN study found Canadians spend 50 hours online each week and are on track to spend 25 years, two months and 11 days of their lives connected to the internet, according to the reports.

   1. According to the study, Canadians spend 50 hours online each week.

   Reported by bramptonguardian.com and durhamregion.com.

   • NordVPN

6. 0604:01 UTC

   WPP Media tests synthetic audiences built partly on charity donation data

   1 outlet · first: Digiday Adtech

   Machine summary Key facts from the reports:

   1. Sadlak declined to name the brands in the test, according to Digiday.

   Reported by Digiday.

   • WPP
   • synthetic audiences

Each summary and its key facts are a machine summary of the reports linked under it; the outlets, times and counts come from those reports' own records. How a rundown is built.