Marketing news on October 26, 2026

1. 0120:14 UTC

   Lilly weight-loss drug ads stay in market after judge's ruling

   6 outlets · first: Reuters Brand strategy

   Machine summary Fierce Pharma reported that Lilly fended off the legal bid over GLP-1 marketing claims, and pharmaphorum reported the judge backed Lilly in the lawsuit.

   Reported by pharmaphorum, Fierce Pharma, Reuters, Bloomberg.com, STAT News and MedPage Today.

   • Reuters
   • Eli Lilly
   • Novo Nordisk
   • L'Oréal
   • pharmaphorum
   • Fierce Pharma

   Full coverage: every report, when each was published, and who was named (6 outlets)

2. 0206:00 UTC

   Walmart unifies holiday push around Muppets and one brand theme

   2 outlets · first: Adweek Brand strategy

   Machine summary Three apparitions—Christmas Presents, Deals to Come, and Christmas Fast—spread gift, deal, and express delivery info through broadcast, streaming, social, out‑of‑home, audio, podcasts, creator networks, in English and Spanish.

   1. "A Who Knew Carol" debuted October 26, 2026, and reworks the 1992 film The Muppet Christmas Carol, according to Adweek.
   2. Cast as Ebenezer Scrooge is Walton Goggins, joined by Kermit the Frog, Miss Piggy, as well as The Great Gonzo, Rizzo the Rat, along with Pepé the King Prawn; Stephanie Beatriz plays Scrooge's niece and stars in Spanish-language spots.
   3. Three ghosts are named: the Ghost of Christmas Presents for gift ideas, the Ghost of Deals to Come for savings on Black Friday and Cyber Monday, and the Ghost of Christmas Fast for last-minute gifting linked to Walmart Express Delivery within 30 minutes or less.
   4. Walmart CMO William White said the retailer previously ran separate campaigns for different parts of the holiday season and now uses one theme so customers can quickly identify the work as Walmart's.
   5. The "Who Knew?" platform launched in June 2025 with a Goggins ad aimed at awareness of Walmart's digital and mobile shopping experience, online assortment, express delivery and its membership program, per Adweek.

   Reported by Adweek and Marketing Dive.

   • Walmart
   • Publicis Groupe
   • Who Knew?
   • A Who Knew Carol
   • Walmart Express Delivery
   • Pub W

3. 0307:00 UTC

   Pinterest opens ad inventory to programmatic buyers via Magnite

   2 outlets · first: Adweek Adtech

   Machine summary Programmatic Deals from Pinterest are now generally available across Asia Pacific, South America and North America, allowing buyers to purchase its display and video inventory via private marketplaces and preferred deals in Yahoo DSP, Amazon Ads DVA+ and Google Display & Video 360. Magnite is the primary supply-side partner, with Google Ad Manager covering Latin America and Asia Pacific, and Pinterest said it is testing programmatic guaranteed deals. Early figures from a Moroccanoil campaign run in June were released by the company: incremental reach improved 15%, audience overlap stood at 1%, new‑to‑brand buyers rose 63%, and click‑through rates exceeded the brand’s typical video and display campaigns by 20%.

   1. As reported by Adweek and Marketing Dive, Pinterest has made Programmatic Deals generally available across North America, South America, and the Asia Pacific, enabling transactions via private marketplaces and preferred deals on Amazon Ads DVA+, on Google Display & Video 360, as well as Yahoo DSP.
   2. For the third quarter, Pinterest projected a 13% to 15% revenue increase, slower than the 18% posted in Q2, a period in which revenue hit $1.18 billion; the company is scheduled to report third-quarter revenue on Oct. 29.
   3. The company claims 640 million monthly users, who perform more than 80 billion searches per month; over half of them use commercial terms.
   4. According to Pinterest, a campaign in June for Moroccanoil, a beauty brand, was run via Amazon Ads through a Magnite-enabled deal and produced incremental reach 15% higher, audience overlap of 1%, 63% more buyers new to the brand, and a click-through rate 20% higher than the brand's typical video and display campaigns.

   Reported by Adweek and Marketing Dive.

   • Pinterest
   • Magnite
   • Yahoo DSP
   • Google Ad Manager
   • Moroccanoil
   • Google Display & Video 360

4. 0418:06 UTC

   Instagram tests 90-minute videos and two other long-form tools

   2 outlets · first: Seeking Alpha Social media

   Machine summary Instagram said the formats are intended to expand creator revenue generation and partnership options, without naming specific ad products.

   1. Features allows creator videos of up to 90 minutes, with podcasts, vlogs and interviews named by Instagram as intended content types.
   2. Instagram said Features had been tested with creators in Brazil and begins rolling out to select U.S. creators on Oct 26, with expansion planned in the coming months.
   3. Clips as Reels lets creators link up to eight Reels clips to a longer video post; the company said Brazil testing began earlier in 2026 and select U.S. creators are included this week.
   4. Series, in testing since June, lets creators tag Reels within a dedicated topic set to connect episodic content around a single theme, with a wider global rollout being worked on.
   5. Instagram said in a press release that the formats are intended to expand revenue generation and partnership options for creators; no ad products or figures were given.

   Reported by Seeking Alpha and Social Media Today.

   • Instagram
   • Reels
   • Series
   • Features
   • Clips as Reels

Each summary and its key facts are a machine summary of the reports linked under it; the outlets, times and counts come from those reports' own records. How a rundown is built.