Martech · on the rundown Thursday, February 19, 2026
Google launches no-code Scenario Planner built on Meridian MMM
Covered by 2 outlets over 1 hour. All of them ran the same syndicated report. First reported by Search Engine Land at 14:00 UTC on February 19, 2026.
- outlets2
- distinct reports1
- first to latest report1 h
- names in it3
What happened?
- Scenario Planner is a no-code interface built on top of Google's Meridian MMM framework.
- The tool allows marketers to run 'what-if' simulations for budget and ROI optimization.
- Google launched a no-code Scenario Planner built on Meridian MMM.
MarTech and Search Engine Land reported that Google launched Scenario Planner, a no-code tool built on Meridian MMM. MarTech said the planner provides a code-free way to use Marketing Mix Model insights for budget and return-on-investment decisions.
A machine summary written from the reports listed below; read them for the full account. How summaries are made and what is checked.
Who reported it, and when?
| Time | Report | Run by |
|---|---|---|
| Feb 19 14:00 | Google launches no-code Scenario Planner built on Meridian MMM |
Who was named?
- Google 295 events
- Meridian MMM
- Scenario Planner
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Sources: the outlets' reports linked on this page; counts and times from GetYourBrief's record of those reports (methodology).