Hainan launches 2026 international tourism ambassador recruitment drive

What happened?

1. Applications for the Hainan International Tourism Promotion Ambassador program are open from today until December, the reports state.
2. The reports say the program aims to recruit 40-50 travel enthusiasts and content creators.
3. As reported, existing rules let holders of ordinary passports from 59 countries enter Hainan without a visa for as long as 30 days, while 240-hour visa-free transit is available to nationals of 55 countries.
4. The reports state 78 international routes connect Hainan to 45 cities, and that Hainan recorded 1.5 million international arrivals in 2025, a 35.2% year-on-year growth.
5. The reports say 46 Hainan tourism promotion officers work worldwide.

Hainan has opened applications for its 2026 International Tourism Promotion Ambassador program, running from today until December, according to the source reports. The reports state the drive seeks to recruit 40-50 travel enthusiasts and content creators.

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