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GetYourBrief Marketing desk · June 23, 2026
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Brand strategy · on the rundown Tuesday, June 23, 2026

M&M's drops 2 colors for dye-free launch

Covered by 6 outlets over 21 hours. They ran 3 distinct reports; the most widely run, a syndicated copy, appeared on 4 sites. First reported by popcrush.com at 06:30 UTC on June 23, 2026.

6 outlets

What happened?

  1. In 2025, Robert F. Kennedy Jr., who heads Health and Human Services, said there would be an effort to remove food dyes made from petroleum by 2026.
  2. Mars North American snacks president Anton Vincent called the challenge 'daunting' and acknowledged that the company is 'messing with an 85-year-old icon.'
  3. Traditional M&M's with all six iconic colors will remain on shelves, meaning the dye-free version is an additive line extension, not a full replacement.

Mars is launching a dye-free M&M's variant without blue and brown, cutting the brand's iconic six-color palette by a third. The product debuts on Amazon later this year.

A machine summary written from the reports listed below; read them for the full account. How summaries are made and what is checked.

Who reported it, and when?

3 distinct reports run by 6 outlets, earliest first (UTC); a syndicated report lists every site that ran it
TimeReportRun by
Jun 23 06:30Why Two M & M Colors Are Disappearing From New Candy Bags
Jun 24 03:30Why is M & M removing 2 colors from its bags? – NBC Chicago
  • nbcchicago.com
Jun 24 03:45Why is M & M removing 2 colors from its bags? – NBC 5 Dallas - Fort Worth
  • nbcdfw.com

Who was named?

More news naming Amazon

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  4. Oct 2 · Retail Amazon and Flipkart review security camera listings in India 1
  5. Sep 29 · AI Trump signs executive order on replacing artificial intelligence with super intelligence 3
  6. Sep 24 · Retail Lowe's pilots drone delivery for over 100 products in North Carolina with Wing, DoorDash 2
  7. Sep 23 · Cyber economictimes.indiatimes.com: “Meta AI: Meta leans into AI, smart glasses amid privacy pushback” 2

Sources: the outlets' reports linked on this page; counts and times from GetYourBrief's record of those reports (methodology).