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GetYourBrief Marketing desk · March 19, 2026
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Brand strategy · on the rundown Thursday, March 19, 2026

Report: Ulta Beauty bets on TikTok Shop as shoppers shift gears

Covered by 3 outlets. All of them ran the same syndicated report. First reported by Sacbee at 15:47 UTC on March 19, 2026.

3 outlets

What happened?

  1. Comparable sales increased 5.8% year-over-year in Q4 2025
  2. Average customer spend per visit rose by 4.2% in the fourth quarter
  3. Foot traffic grew 4.9% in October and 2.1% in November before a December dip
  4. Fragrance was the strongest performing category, while makeup growth slowed
  5. The UB Marketplace launched in October to expand beauty and wellness offerings

Ulta Beauty is partnering with TikTok Shop and launching its own marketplace.

A machine summary written from the reports listed below; read them for the full account. How summaries are made and what is checked.

Who reported it, and when?

1 distinct report run by 3 outlets, earliest first (UTC); a syndicated report lists every site that ran it
TimeReportRun by
Mar 19 15:47Report by Sacbee

A report's title is shown once our automated legal check has read it and passed it; these reports are named by outlet, and the links lead to each report.

Who was named?

More news naming TikTok Shop

  1. Oct 5 · Retail TikTok rolls out AI shopping assistant and one-click checkout 2
  2. Sep 16 · Marketing TikTok Shop: 94% of Luxury Resale Revenue Now Comes From Livestreams 2
  3. Aug 28 · AI groverlab.org: “Identifying fake cosmetics using AI” 1
  4. Mar 23 · Retail MAC Cosmetics launches UK initiative for workforce to become TikTok 2
  5. Mar 18 · Marketing Creators question value in Instagram's 'Shop the Look' AI test 2
  6. Mar 16 · Marketing Ulta Beauty CEO announces TikTok Shop launch and 11.8% net sales jump 1
  7. Mar 2 · Space & defense finance.yahoo.com: “ADT (ADT) Q4 2025 Earnings Call Transcript” 2
  8. Feb 19 · Retail TikTok Shop Halts Mandatory Fulfillment Shift Following Merchant Backlash 1

Sources: the outlets' reports linked on this page; counts and times from GetYourBrief's record of those reports (methodology).