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Acquisition · on the rundown Tuesday, October 20, 2026

Salesforce to buy Braze for $47.50 a share in cash, deal valued at $5.66 billion

Covered by 10 outlets over 2 hours. First reported by Yahoo Finance at 12:00 UTC on October 20, 2026.

10 outlets

What happened?

  1. Salesforce agreed to acquire Braze for approximately $5.66 billion, with Braze Class A holders receiving $47.50 per share in cash, according to CNBC
  2. Braze shares closed at $30.04 on Monday before the announcement, CNBC reported
  3. BRZE rose more than 50% on Tuesday after a brief premarket trading halt, per CNBC
  4. Salesforce shares slipped roughly 1% on Tuesday morning following the announcement, CNBC and TradingView reported
  5. Braze CEO Bill Magnuson said in a statement the company would continue building as Braze and investing in its customer and partner community

Salesforce announced an agreement to acquire customer engagement platform Braze for about $5.66 billion, with Braze Class A holders receiving $47.50 per share in cash, according to CNBC. Braze closed at $30.04 on Monday and its stock rose more than 50% on Tuesday after a brief premarket halt, while Salesforce shares slipped roughly 1%. Salesforce said in a blog cited by CNBC that it expects the transaction to close in Salesforce's fiscal 2028.

A machine summary written from the reports listed below; read them for the full account. How summaries are made and what is checked.

Who reported it, and when?

10 distinct reports run by 10 outlets, earliest first (UTC); a syndicated report lists every site that ran it
TimeReportRun by
Oct 20 12:00Salesforce Signs Definitive Agreement to Acquire Braze - Yahoo Finance
  • Yahoo Finance
Oct 20 12:12Salesforce to Buy Marketing Platform Braze for $5.7 Billion - Bloomberg.com
  • Bloomberg.com
Oct 20 12:20Salesforce ($CRM) to Acquire Braze ($BRZE) for $5.66 Billion - Quiver Quantitative
  • Quiver Quantitative
Oct 20 12:20Salesforce to acquire Braze in a $5.66 billion deal - The Star
  • The Star
Oct 20 12:21Salesforce to buy Braze for $47.50 a share in cash - Seeking Alpha
  • Seeking Alpha
Oct 20 12:45Salesforce agreed to acquire customer engagement firm Braze for $5.66 billion - Quartz
  • Quartz
Oct 20 13:15Report by TradingView
  • TradingView
Oct 20 13:20Salesforce to Acquire Braze for $5.66 Billion to Expand AI-Powered Marketing Capabilities - citybiz
  • citybiz
Oct 20 13:27Salesforce agrees $5.7bn deal for customer messaging firm Braze - The Next Web
  • The Next Web
Oct 20 13:41Salesforce announces $5.66 billion deal for Braze, sending BRZE stock soaring 50%
  • CNBC

A report's title is shown once our automated legal check has read it and passed it; one report is named by outlet, and the links lead to each report.

Who was named?

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Sources: the outlets' reports linked on this page; counts and times from GetYourBrief's record of those reports (methodology).