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E-commerce · on the rundown Tuesday, October 20, 2026

Amazon lifts holiday hiring 20% as retail seasonal jobs lag

Covered by 30 outlets over 6 hours. First reported by About Amazon at 12:36 UTC on October 20, 2026.

+1030 outlets

What happened?

  1. Amazon announced on Oct. 20 that it plans to hire more than 300,000 people for seasonal, part-time and full-time holiday roles, up 20 percent from last year, per the company
  2. The increase is Amazon's first in three years after about 250,000 seasonal hires per season, the reports state
  3. Livemint cited an Amazon blog post in reporting that temporary staff will be paid an average of $20 an hour.
  4. Seasonal employees working at least 30 hours per week will get the same healthcare benefits as full-time staff beginning Jan. 1, Amazon said
  5. Adobe projects US online spending of $275.1 billion in November and December, up 6.7 percent from 2025; EMarketer estimates Amazon takes nearly 40 cents of every dollar spent online

Amazon said on Oct. 20 it will hire more than 300,000 people for the holiday season, up 20 percent from 2025, with temporary pay averaging $20 an hour and new roles posted weekly from October to December. Challenger, Gray & Christmas projects retail seasonal hiring below last year's 450,000 jobs, potentially the weakest since 2008, and Adobe projects $275.1 billion in US online spending in November and December, up 6.7 percent.

A machine summary written from the reports listed below; read them for the full account. How summaries are made and what is checked.

Who reported it, and when?

30 distinct reports run by 30 outlets, earliest first (UTC); a syndicated report lists every site that ran it
TimeReportRun by
Oct 20 12:36Amazon is creating over 300,000 new US jobs this holiday season with increased pay and expanded benefits - About Amazon
  • About Amazon
Oct 20 12:45Amazon to Hire Over 300,000 in Holiday Season, Up 20% From 2025-Bloomberg.com
  • Bloomberg.com
Oct 20 13:05Amazon boosts its holiday hiring plans by 20% over recent years (AMZN:NASDAQ) - Seeking Alpha
  • Seeking Alpha
Oct 20 13:27Amazon aims to add 300,000 seasonal workers — and expands health benefits in the new year - Business Insider
  • Business Insider
Oct 20 13:32Report by StreetInsider
  • StreetInsider
Oct 20 14:09Amazon to hire over 300,000 seasonal workers for the holidays - WFTV
  • WFTV
Oct 20 14:21This company is hiring 2,500 people in Alabama for the holidays - AL.com
  • AL.com
Oct 20 14:22Amazon hiring more than 1,500 workers in Wilmington area for holiday season - WWAYTV3
  • WWAYTV3
Oct 20 14:24Amazon plans more than 2,000 holiday hires in Tampa Bay - Business Observer
  • Business Observer
Oct 20 14:25Amazon to hire more than 2,500 seasonal workers across Kentucky - The Lane Report
  • The Lane Report
Oct 20 14:26Amazon to hire 4k employees for the holiday season - Action News 5
  • Action News 5
Oct 20 14:46Amazon to hire 2,000 seasonal workers in Fort Wayne - WPTA | 21Alive | Fort Wayne, IN
  • WPTA | 21Alive | Fort Wayne, IN
Oct 20 15:06Report by GeekWire
  • GeekWire
Oct 20 15:54Amazon to hire 300,000 for holidays; 4,500 in Seattle area, with medical coverage for some - KOMO
  • KOMO
Oct 20 15:55Amazon to hire more than 300K in holiday season, including 8,000 in Indiana - Indianapolis Business Journal
  • Indianapolis Business Journal
Oct 20 16:11Amazon hiring 5,000 workers in Kansas City for the holidays - FOX4KC.com
  • FOX4KC.com
Oct 20 16:11Report by KXLY.com
  • KXLY.com
Oct 20 16:22Amazon hiring hundreds in Reno as holiday season approaches - KOLO | 8 News Now
  • KOLO | 8 News Now
Oct 20 16:33Amazon plans to hire 1,500+ workers in the Rochester area for the holiday season - WHEC.com
  • WHEC.com
Oct 20 16:38Amazon boosts hiring with 7,500 jobs in Nashville this holiday season - WZTV
  • WZTV
Oct 20 16:53Amazon hiring 9,000 workers in NYC area ahead of holiday job rush this year - PIX11
  • PIX11
Oct 20 17:24Amazon to hire 2,900 holiday workers in St. Louis area - KMOV
  • KMOV
Oct 20 17:51Amazon hiring more than 3K in Nevada for holiday season - KLAS 8 News Now
  • KLAS 8 News Now
Oct 20 17:59Amazon hiring over 1,700 in South Central PA ahead of holiday season - fox43.com
  • fox43.com
Oct 20 18:00Amazon to hire 300,000 for holiday season - The San Joaquin Valley Sun
  • The San Joaquin Valley Sun
Oct 20 18:02Amazon hiring more than 6,000 workers in Greater Houston for holiday season - Click2Houston
  • Click2Houston
Oct 20 18:10Amazon to hire 4,500 seasonal workers in Connecticut - CT Insider
  • CT Insider
Oct 20 18:28Amazon says it will hire 300,000 workers for seasonal jobs this year - CBS News
  • CBS News
Oct 20 18:45Amazon to Hire 300, 000 US Workers for Holiday Season
  • theepochtimes.com
Oct 20 18:45Report by Livemint
  • Livemint

A report's title is shown once our automated legal check has read it and passed it; 4 reports are named by outlet, and the links lead to each report.

Who was named?

More news naming Amazon

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  6. Oct 16 · AI AI inquiry told responsibility for workplace systems is not a straight line 2
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  8. Oct 15 · PropTech Reuters: “Nvidia, Apple each gave $25 million for Trump's ballroom, Washington Post reports” 3

Sources: the outlets' reports linked on this page; counts and times from GetYourBrief's record of those reports (methodology).