Survey finds only 16% see shopping gain from retail AI

What happened?

1. According to 10news.com, research carried out by Wunderkind and Cordial determined that 56% of consumers regard securing the cheapest price as a leading factor when buying on the internet.
2. About a quarter of marketers in the same study think price matters that much to shoppers, versus the majority of consumers who said it does
3. Half of consumers said discounts are among the strongest factors in whether they pay attention to a brand message, compared with 26% of marketers who view discounts as a strong factor
4. Only 16% of consumers surveyed said AI makes shopping better, while marketers are increasing investment in AI and personalization
5. An AP-NORC poll referenced by 10news.com found most Americans think artificial intelligence is developing too fast

A Wunderkind and Cordial survey reported by 10news.com found 16% of consumers say AI makes shopping better, with most naming price as their top online consideration.

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