Last mentioned: Mar 23, 2026
Official Launch
MAC officially launches on TikTok Shop with its first live stream from Carnaby Street.
Program Announcement
MAC Cosmetics announces its all-staff affiliate program.
Formal Notice
CMA puts retailers on notice of a permanent, rigorous monitoring regime.
Beauty Sector Boom
Beauty sales on TikTok Shop surge by 60% year-on-year.
Voluntary Scheme
Major retailers begin sharing daily price data on a voluntary basis.
CMA Market Study
CMA finds that competition in fuel retail is not working effectively.
TikTok Shop UK Launch
TikTok Shop officially enters the UK retail market.
MAC Cosmetics is launching a UK-wide affiliate program on TikTok Shop, allowing all employees to earn commissions by hosting live shopping events. The initiative includes building in-store studios to blend physical retail expertise with digital social commerce.
The UK’s Competition and Markets Authority (CMA) has officially placed fuel retailers on notice, launching a rigorous price monitoring regime to address concerns over stagnant competition. This move signals a transition toward mandatory data transparency aimed at ensuring falling wholesale costs are passed on to consumers.