For marketing and adtech leaders, the 'outcomes' pivot is now table stakes in every agency pitch — but H1 2026 results expose which holdcos can back the language. Dentsu's 3.7% net revenue growth and 12.3% operating margin leave it trailing Publicis, Omnicom, and Stagwell.
Source: Digiday · digiday.com
Stagwell's new Curate marketplace is a curated inventory reservoir designed to purge low-quality programmatic ads, signaling a push by agencies to wrest control of the digital supply chain. With clients demanding transparency and ROI, holdcos are building proprietary infrastructure rather than replacing DSPs. For marketers, this shift promises cleaner, more efficient media spend and a redefined agency role.
Source: Digiday · digiday.com