Marketing news, week of August 3, 2026

Machine summary Express launched its fall campaign, "Too Easy to Look This Good," featuring musician Tinashe and NFL player Tee Higgins, according to details shared with Marketing Dive. The campaign builds on the retailer's "Dress to Express" brand platform and supports a fall collection, Chief Marketing Officer Joe Berean said.

1. Express launched the fall campaign "Too Easy to Look This Good" on Monday, per details shared with Marketing Dive.
2. Reports say the campaign includes a 30-second hero video in which Tinashe DJs at a pool party and Higgins is present.
3. The campaign takes its name from a lyric in Tinashe's single "Too Easy," which also soundtracks the ad, the reports state.
4. Per the reports, Colin Tilley directed the video, JaQuel Knight handled choreography, and London Alley produced it.
5. The reports state that the campaign will cover streaming video and digital channels, along with social, print, in-store and online channels.

Reported by Marketing Dive and Retail Dive.

• Dress to Express
• Express
• Too Easy to Look This Good
• London Alley
• Too Easy

Machine summary The launch of Truth API monetizes Trump’s social media presence.

1. Senators Elizabeth Warren and Adam Schiff called on the SEC to investigate the service for potential violations of insider trading and securities laws.
2. Trump Media & Technology Group defended the API as merely providing the fastest way to access publicly available data and called insider trading allegations baseless.

Reported by iHeartRadio.

• Trump Media & Technology Group
• Elizabeth Warren
• Truth API

Machine summary Walmart completed its acquisition of TV advertising company Vibe.co.

1. Vibe.co enables small- and medium-sized businesses to launch streaming TV ad campaigns across multiple publishers via an automated platform.
2. Ryan Mayward, GM of Walmart Connect, said the integration will make advertising 'more measurable, effective and accessible' by connecting streaming, shopping, and commerce data.

Reported by techcrunch.com and finance.yahoo.com.

• Walmart
• Walmart Connect
• Vibe.co

Machine summary Stagwell launched Stagwell Curate, its own inventory marketplace, earlier this month, according to Digiday. Matt Adams, global CEO of Stagwell Media Platform, said the offering is not meant to replace ad tech and that agencies are seeking more control over where media dollars flow.

1. Matt Adams, global CEO of Stagwell Media Platform, said Stagwell Curate is not meant to replace ad tech, according to Digiday.
2. According to Digiday, Adams said that inventory in the programmatic ecosystem is still terribly executed and must be eradicated out of clients' media spend.
3. Adams said Stagwell isn't interested in owning the supply chain and that agencies building tech better than Google or The Trade Desk is a naive ambition, according to Digiday.
4. Digiday reported that The Trade Desk's OpenPath and Publicis Groupe's planned acquisition of LiveRamp are examples of companies trying to replicate the programmatic supply chain.

Reported by Digiday.

• Google
• The Trade Desk
• Publicis Groupe
• Stagwell
• LiveRamp
• Curate

Machine summary Snapchat published a report on how younger audiences connect through humor and offered tips on comedy writing for marketers, according to Social Media Today.

1. Snapchat published a report examining how younger audiences connect through humor and the value of using comedy in marketing promotions, according to Social Media Today.
2. Snapchat said: "What's 67? What's aura farming? What's unc? To the older generations, young people's humor can feel difficult to decode."

Reported by Social Media Today and Marketing Dive.

• Snapchat

Machine summary Magnite reported a 36% year-over-year increase in connected TV revenue for Q2 2026. Magnite launched agentic AI products.

1. CTV revenue grew 36% year-over-year in Q2 2026, driving a consensus beat on the top line.
2. DV+ segment returned to growth, contributing to overall revenue outperformance.
3. Adjusted EBITDA increased 30% year-over-year to a 37% margin, prompting management to raise full-year margin guidance.
4. Full-year 2026 revenue and margin guidance were raised, citing the ongoing shift to programmatic streaming.
5. CEO Michael G. Barrett announced agentic AI product launches, positioning Magnite as 'vital infrastructure' between supply and demand.

Reported by itnewsonline.com.

• Magnite
• agentic AI products
• DV+

Reports ran between 19:45 and 22:15 UTC on Aug 6.

The outlets that reported this event are listed with links to their reports; no summary of ours passed our automated checks for it, which says nothing about the event (how they work).

Reported by timescall.com, dailycamera.com, sandiegouniontribune.com and citizensvoice.com.

Machine summary Digiday reported that OpenAI has introduced a product carousel format in ChatGPT ads, showing multiple products within a single ad placement at the bottom of a user's conversation. Digiday said the format was seen via screenshots and verified by Digiday, and that it comes about three months after OpenAI enabled automation for retailers to bulk create "product feed" campaigns from their product catalogues.

1. According to Digiday, a product carousel lets several products show up in one ChatGPT ad slot located beneath the user's chat.
2. Digiday said the format was seen via screenshots and verified by Digiday.
3. According to Digiday, the update comes about three months after OpenAI enabled automation allowing retailers to bulk create "product feed" campaigns from their product catalogues.
4. Digiday reported that the carousel currently shows items from a single retailer.
5. Digiday reported that the decision whether to show a single product ad or a carousel currently sits within OpenAI's ad platform rather than with advertisers.

Reported by Digiday.

• OpenAI
• ChatGPT
• Digiday