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GetYourBrief Marketing desk · March 17, 2026
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Rundown · Tuesday, March 17, 2026

Marketing news on March 17, 2026

On Tuesday, March 17, 2026 the Marketing desk recorded 6 news events. The earliest report came from Sacbee at 01:03 UTC. One more event was reported; it is listed at the end.

  1. 01

    Michaels revamps rewards program with three tiers offering up to 9% back

    3 outlets · first: Sacbee Brand strategy

    Machine summary Michaels has overhauled its rewards program with a new three-tier structure offering up to 9% back, aiming to secure loyalty among the 71% of U.S. consumers who identify as crafters. This strategic shift comes as annual hobby spending reaches $3,200 per person, a 67% increase since 2020.

    1. 71% of U.S. consumers now identify as crafters as of late 2025
    2. Average annual spend on hobby supplies has reached $3,200 per person
    3. New Michaels rewards program features three tiers: Red, Gold, and Platinum
    4. Top-tier Platinum members earn 9% back on every purchase with a $1,000 annual spend
    5. Michaels operates over 1,300 stores nationwide.

    Reported by Sacbee, miamiherald.com and kansascity.com.

    • Michaels

  2. 02

    Ad tech briefing: industry rethinking its foundations, Digiday reports

    1 outlet · first: Digiday Market trends

    Machine summary Key facts from the reports:

    1. Digiday reported that the ad tech industry is rethinking its foundations.

    Reported by Digiday.

  3. 03

    Digiday reports Trade Desk advertisers are starting to shop around

    1 outlet · first: Digiday Market trends

    Machine summary Digiday reported that The Trade Desk remains the dominant demand-side platform but that its advertisers are starting to shop around.

    Reported by Digiday.

    Full coverage: every report, when each was published, and who was named (1 outlet)

  4. 04

    Butler/Till reports cost cuts in first agentic media buying tests

    1 outlet · first: Digiday Adtech

    Machine summary Butler/Till said its first agentic media buying tests cut media and supply chain costs, according to Digiday.

    1. Butler/Till's first agentic media buying tests cut media and supply chain costs, Digiday reported.

    Reported by Digiday.

    • Butler/Till

  5. 05

    Coverage recordfool.com: “Identiv (INVE) Q4 2025 Earnings Call Transcript”

    1 outlet · first: fool.com Martech

    The outlets that reported this event are listed with links to their reports; no summary of ours passed our automated checks for it, which says nothing about the event (how they work).

    Reported by fool.com.

    • Identiv

  6. 06

    YouTube expands live-stream gifts to users in Korea

    1 outlet · first: Social Media Today Social media

    Machine summary Social Media Today reports that YouTube is expanding live-stream gifts for users in Korea. According to the outlet, the option offers Korean live-streamers an additional way to make money from their content.

    1. YouTube expands live-stream gifting to users in Korea.
    2. YouTube expanded live-stream gifts to users in Korea.

    Reported by Social Media Today.

More events reported

No summary of ours and no outlet headline passed our automated checks for these, which says nothing about the events (how they work); the outlets and their reports are linked.

  1. · 2 outletsfinance.yahoo.com, Insider MonkeyNamed in the reports: Zeta Global Holdings

Each summary and its key facts are a machine summary of the reports linked under it; the outlets, times and counts come from those reports' own records. How a rundown is built.

Also covered for this desk

1 event homed on another desk that the Marketing desk also carried on March 17, 2026.

  1. Mar 17 · HR & workforce Lands’ End Ends Decade-Long CMO Vacancy with Victoria’s Secret Veteran 2

The days around it

Sources: the outlets' reports linked on this page; counts and times from GetYourBrief's record of those reports (methodology).