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Market trends · on the rundown Tuesday, March 17, 2026

Digiday reports Trade Desk advertisers are starting to shop around

Covered by 1 outlet. First reported by Digiday at 04:01 UTC on March 17, 2026.

1 outlet

What happened?

  1. Digiday reported that The Trade Desk remains the dominant DSP.
  2. Digiday reported that its advertisers are starting to shop around.

Digiday reported that The Trade Desk remains the dominant demand-side platform but that its advertisers are starting to shop around.

A machine summary written from the reports listed below; read them for the full account. How summaries are made and what is checked.

Who reported it, and when?

1 distinct report run by 1 outlet, earliest first (UTC); a syndicated report lists every site that ran it
TimeReportRun by
Mar 17 04:01Report by Digiday
  • Digiday

A report's title is shown once our automated legal check has read it and passed it; these reports are named by outlet, and the links lead to each report.

Who was named?

More news naming The Trade Desk

  1. Oct 5 · Marketing Ad-tech executives focus on AI implementation at Advertising Week New York 2026. 1
  2. Aug 13 · Biotech fool.com: “Trade Desk (TTD) Q2 2026 Earnings Call Transcript” 1
  3. Aug 4 · Marketing Stagwell launches Curate inventory marketplace, Digiday reports 1
  4. Aug 3 · Retail CAVA has 459 stores; Booking has 4.5M properties 1
  5. Jul 14 · Marketing Trade Desk shares fall after IBM issues second-quarter earnings warning 2
  6. Jul 14 · Retail Trade Desk adds 7-Eleven Japan retail data to its platform 4
  7. Jun 16 · Marketing After 3-month rift, Publicis reinstates The Trade Desk to recommended list 1
  8. Jun 15 · Finance Fox Acquires Roku for $22B; ROKU Stock Jumps 20% 3

Sources: the outlets' reports linked on this page; counts and times from GetYourBrief's record of those reports (methodology).