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GetYourBrief Marketing desk · July 28, 2026
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Rundown · Tuesday, July 28, 2026

Marketing news on July 28, 2026

On Tuesday, July 28, 2026 the Marketing desk recorded 4 news events. The earliest report came from thailand-business-news.com at 01:00 UTC.

  1. 01

    Research: brands expand creator marketing beyond awareness

    2 outlets · first: Modern Retail Social media

    Machine summary A survey of 125 brand and agency professionals found that 88% of respondents work with influencers for seasonal campaigns and 78% for product launches, according to a research report. The report cites Best Buy's September 2025 partnership with Dude Perfect and an Albertsons Media Collective campaign with agency Linqia.

    1. 88% of survey respondents said they work with influencers for seasonal campaigns, according to the report.
    2. 78% of respondents said they work with influencers for product launches, according to the report.

    Reported by Modern Retail and Digiday.

    • Modern Retail
    • Albertsons
    • Best Buy
    • Dude Perfect
    • Albertsons Media Collective
    • Linqia

  2. 02

    InCorp Philippines rebrands to Ascentium Philippines

    2 outlets · first: thailand-business-news.com Brand strategy

    Machine summary Key facts from the reports:

    1. InCorp Philippines announced it has officially rebranded to Ascentium Philippines, according to a company announcement.
    2. CEO Amanda Carpo said the rebrand reflects how the business has evolved and how it supports clients.
    3. Ascentium ASEAN (Special Markets) CEO Alberto Vettoretti said the Philippines' addition strengthens support for clients across Asia and beyond.

    Reported by thailand-business-news.com and manilatimes.net.

    • Ascentium Group
    • InCorp Philippines
    • Ascentium Philippines

  3. 03

    Ariana Grande launches mental health initiative for tour crew

    1 outlet · first: iHeartRadio Brand strategy

    Machine summary Ariana Grande has launched a mental health initiative through her Brighter Days Ahead Foundation, starting with her 'Eternal Sunshine Tour' crew, in partnership with the nonprofit Backline.

    1. The foundation operates through four funds: the Protect & Defend Fund, the Heal & Dream Fund, the Seen & Celebrated Fund and the Emergency Support Fund, according to reports.

    Reported by iHeartRadio.

    • Eternal Sunshine Tour
    • Brighter Days Ahead Foundation
    • Backline

  4. 04

    Crompton Pumps showcases performance at Rath Yatra, reports say

    1 outlet · first: asiabulletin.com (Big News Network) Brand strategy

    Machine summary Crompton Pumps showcased trusted performance at Rath Yatra by building immersive consumer experiences to highlight the story behind every water moment, according to reports.

    1. Crompton Pumps showcased trusted performance at Rath Yatra, according to reports.
    2. The company built immersive consumer experiences, the reports state.
    3. The experiences were intended to highlight the story behind every water moment, according to the reports.

    Reported by asiabulletin.com (Big News Network) and bruneinews.net (Big News Network).

    • Rath Yatra
    • Crompton Pumps

Each summary and its key facts are a machine summary of the reports linked under it; the outlets, times and counts come from those reports' own records. How a rundown is built.

Also covered for this desk

1 event homed on another desk that the Marketing desk also carried on July 28, 2026.

  1. Jul 28 · Legal N.Z. select committee report weighs social media ban options 2

The days around it

Sources: the outlets' reports linked on this page; counts and times from GetYourBrief's record of those reports (methodology).