Marketing news on October 20, 2026

1. 0112:00 UTC

   Salesforce to buy Braze for $47.50 a share in cash, deal valued at $5.66 billion

   10 outlets · first: Yahoo Finance Acquisition

   Machine summary Salesforce announced an agreement to acquire customer engagement platform Braze for about $5.66 billion, with Braze Class A holders receiving $47.50 per share in cash, according to CNBC. Braze closed at $30.04 on Monday and its stock rose more than 50% on Tuesday after a brief premarket halt, while Salesforce shares slipped roughly 1%. Salesforce said in a blog cited by CNBC that it expects the transaction to close in Salesforce's fiscal 2028.

   Reported by TradingView, CNBC, Yahoo Finance, Bloomberg.com, Quiver Quantitative, The Star, and 4 more outlets.

   • Bloomberg
   • Salesforce
   • CNBC
   • Braze

   Full coverage: every report, when each was published, and who was named (10 outlets)

2. 0216:01 UTC

   JustWatch TV launches in 12 markets with 30 content partners

   2 outlets · first: techcrunch.com Adtech

   Machine summary JustWatch launched JustWatch TV on October 20, 2026, offering content from 30 partners with free and paid tiers plus a movie rental store. Through its existing apps and website, JustWatch makes the service available in 12 markets, including the U.S., Canada, Germany, France, the U.K. and Australia. JustWatch's where-to-watch data already powers about 1,400 partner websites and apps and is used for campaign targeting on Meta, YouTube, and TikTok, the reports state.

   1. JustWatch launched JustWatch TV on October 20, 2026, a streaming service featuring content from 30 partners, free and paid tiers, and a movie rental store (TechCrunch).
   2. TechCrunch says JustWatch’s guide serves 50 million people, catalogues more than 500,000 movies and shows, and includes more than 1,500 service providers across 140 markets.
   3. The company's where-to-watch information and streaming chart data power roughly 1,400 partner websites and apps and are used by studios, distributors, streamers, and agencies to target campaigns on Meta, YouTube, and TikTok (TechCrunch).
   4. JustWatch Group announced its streaming plans in September 2026 with partners including Paramount, New Regency, Fremantle, Bleecker Street, and Vortex Media; later additions named include Cineverse, LEONINE Studios, SND, and Altitude (TechCrunch).
   5. The free tier features ad-supported content, per techweekly.co.za; the company says running its own service is a chance to expand its audience data and insights (TechCrunch).

   Reported by techweekly.co.za and techcrunch.com.

   • Meta
   • TikTok
   • YouTube
   • Bleecker Street
   • Cineverse
   • Vortex Media

3. 0320:01 UTC

   Netflix revenue rises 12% as view-hours growth stalls in US and Canada

   2 outlets · first: nytimes.com Adtech

   Machine summary In its investor letter the company acknowledged concern about view-hours growth, particularly in the US and Canada, where revenue growth slowed to 11 per cent from 17 per cent a year earlier. Shares fell close to 6 per cent to US$64.66 in after-hours trading, the Business Times reported.

   1. A 44 per cent increase brought net income to close to US$3.7 billion, while the company indicated that revenue for the full year should expand roughly 13 per cent, matching earlier projections.
   2. US and Canada revenue grew 11 per cent in the quarter, down from 17 per cent a year earlier, and Netflix told investors of concern about view-hours growth in those markets
   3. After-hours trading saw the stock drop close to 6 per cent, reaching US$64.66, following a year in which it had lost over 40 per cent before the report.
   4. Netflix has 325 million subscribers and is the most-watched paid streaming service worldwide, but viewer time spent has stagnated as YouTube and TikTok compete for the same hours
   5. In the week before earnings, Netflix laid off 1,000 employees and dismissed its chief content officer and its top two film executives, the Business Times reported

   Reported by nytimes.com and businesstimes.

   • TikTok
   • Netflix
   • YouTube

4. 0421:17 UTC

   YouTube adds AliExpress to its creator affiliate program

   2 outlets · first: Social Media Today Adtech

   Machine summary The collaboration launched in South Korea in March 2026 and expands to the United States, Brazil, the United Kingdom and Germany.

   1. AliExpress says creators can find and select its products inside YouTube Studio and tag them in long-form videos, Shorts and livestreams, with viewers able to buy while watching.
   2. Per an AliExpress statement that Social Media Today covered, the partnership began in South Korea during March 2026 and has since expanded to four markets: the United States, Brazil, along with the United Kingdom and Germany.
   3. YouTube's shopping affiliate program began as a test on Shorts in the United States in 2022, with creators earning commissions on purchases of products they recommend, MediaPost reports.
   4. Social Media Today reports YouTube outlined plans at its Made On event in September 2026 to make affiliate listings available in 35 markets by the end of 2026.
   5. WorldFirst data, as reported by Social Media Today, show that AliExpress offers more than 100 million items on its app.

   Reported by Social Media Today and MediaPost.

   • YouTube
   • AliExpress
   • WorldFirst
   • eBrun
   • YouTube Studio

Each summary and its key facts are a machine summary of the reports linked under it; the outlets, times and counts come from those reports' own records. How a rundown is built.