Marketing news on October 29, 2026

1. 0116:00 UTC

   Warner Bros. brings 'Cat in the Hat' to Amazon's ad formats

   2 outlets · first: Marketing Dive Adtech

   Machine summary Warner Bros. is running its "Open to Fun" campaign for "The Cat in the Hat" across Amazon's advertising properties, including a mobile minigame from Amazon Ads' Brand Innovation Lab with voice lines by Bill Hader. The campaign also includes two Alexa interactions, a custom Brand Store Page and, the week before, modules inside three Roblox games.

   1. Warner Bros. is running a campaign called "Open to Fun" for its animated "The Cat in the Hat" across Amazon's advertising properties, including a mobile minigame built by Amazon Ads' Brand Innovation Lab.
   2. Bill Hader, who voices the title character in the film, recorded in-game lines for the minigame and voices two Alexa interactions, "Cat-ffirmations" and "Cat in the Hat Jokes," according to the report.
   3. The minigame shows players a "How to Play" overlay, a countdown and a 10-second warning, and a glowing box animation and score pulse appear when a player captures a Thing.
   4. The report says Warner Bros. integrated "Cat in the Hat" modules into three popular Roblox games the week before publication, using the Thing characters.
   5. A custom Brand Store Page is available on desktop and mobile for exclusive content and ticket purchasing options, according to the report.

   Reported by Marketing Dive and ContentGrip.

   • Amazon
   • Roblox
   • Alexa
   • Warner Bros.
   • Oh, The Places You'll Go!
   • Open to Fun

2. 0204:00 UTC

   Maybelline takes first beauty sponsorship of New York City Marathon

   2 outlets · first: Modern Retail Brand strategy

   Machine summary The New York City Marathon's 50th edition has drawn brand activations from Maybelline, Celsius, Salt & Stone and footwear names Nike, New Balance and Hoka, according to a Modern Retail report republished by Digiday. Maybelline is serving as the race's official and first-ever beauty sponsor, with citywide programming beginning with a pre-race shakeout run organized with sunglasses label Rendezvous Sports. Celsius is running a Club Celsius hub on the Brooklyn stretch of the route from Oct. 30 through Nov. 2.

   1. Maybelline is the marathon's official and first-ever beauty sponsor, per the reports, with citywide activations beginning with a pre-race shakeout run organized with sunglasses label Rendezvous Sports
   2. Celsius is opening a Club Celsius hub along the marathon route in Brooklyn, operating Oct. 30 through Nov. 2 with gear customization and on-site drink samples
   3. Nike, New Balance and Hoka are each hosting their own pop-ups during marathon weekend
   4. Beauty brand Salt & Stone is among the non-footwear brands present, and city restaurants are promoting carb-loading meals to runners
   5. Club Celsius programming covers pre-race prep, race-day cheering and post-race celebration, opening Friday with a sunset group run led by a DJ duo

   Reported by Modern Retail and Digiday.

   • Digiday
   • Nike
   • Modern Retail
   • Hoka
   • New York City Marathon
   • New Balance

3. 0310:00 UTC

   Walmart puts 3,300 shopper audiences into Vibe's CTV self-serve tool

   2 outlets · first: Adweek Adtech

   Machine summary Advertisers can target recent and likely buyers, estimate household reach and merge Walmart audiences with their own customer data without a special contract or seat, according to Adweek.

   1. Without any special contract or seat, advertisers are able to reach out to recent buyers as well as likely near-term purchasers, gauge household reach, and merge Walmart audiences into their own customer data (Adweek)
   2. The Vibe acquisition followed Walmart's $2.3 billion purchase of Vizio in 2024, per Adweek
   3. Ryan Mayward, svp and gm at Walmart Connect, said at a New York event earlier in October that Walmart aims to use shopper data to become a TV advertising powerhouse, including for brands that do not sell at Walmart
   4. According to someone in Vibe's PR team, the integration might bolster Walmart's standing versus Amazon, Roku, and The Trade Desk, though Walmart would not go on the record regarding competitive impact.

   Reported by Adweek and ContentGrip.

   • Amazon
   • Walmart
   • The Trade Desk
   • Roku
   • Walmart Connect
   • Vizio

4. 0420:12 UTC

   Reddit shares fall 30% as Google AI search cuts referral traffic

   2 outlets · first: CNBC Adtech

   Machine summary The company said it will begin testing a required-login model outside the U.S. in the fourth quarter, and its shares closed at $90.15 on Friday, down 30.44%.

   1. Per-share earnings on a diluted basis hit $1.40, a 75% increase versus the prior year and higher than the $1.33 consensus among analysts that Decrypt referenced; profit totaled $283 million.
   2. Daily active uniques rose 12% year over year to 130.3 million, below the roughly 134 million analysts expected, and the U.S. figure fell 2% to 50.7 million, according to Decrypt
   3. Shares dropped more than 15% after the results (CNBC) and closed at $90.15 on Friday, down 30.44% (Decrypt)
   4. According to CEO Steve Huffman, weekly Google search referrals dropped by over one million on average throughout October; he added that, if this rate continued, Q4 daily active users might decline by a low double-digit percentage from roughly 130 million (Decrypt).
   5. Reddit said testing of a required-login model begins in the fourth quarter outside the U.S., with no timing given for a full registration requirement (CNBC)

   Reported by CNBC and Decrypt.

   • Google
   • Reddit

Each summary and its key facts are a machine summary of the reports linked under it; the outlets, times and counts come from those reports' own records. How a rundown is built.