Brand strategy · on the rundown Tuesday, June 16, 2026
28M Views and 164% Watch Time Uplift: Inside the 2026 Digiday Content Marketing Awards Finalists
Covered by 1 outlet. First reported by Digiday at 17:20 UTC on June 16, 2026.
- outlets1
- distinct reports1
- first to latest report0 h
- names in it4
What happened?
- The campaign delivered 28 million views, with the majority coming from non-subscribers, and drove over 67,000 clicks back to Prime Video.
Ford, Amazon Prime Video and Pokémon are among the 2026 Digiday Content Marketing Awards finalists. Amazon’s YouTube Watch Party campaign generated 28 million views and a 164% watch time spike, while Ford turned a 5,900-mile trail into an interactive brand hub.
A machine summary written from the reports listed below; read them for the full account. How summaries are made and what is checked.
Who reported it, and when?
| Time | Report | Run by |
|---|---|---|
| Jun 16 17:20 | Ford, Amazon Prime Video and Pokémon are among the 2026 Digiday Content Marketing Awards finalists |
|
Who was named?
- Digiday 23 events
- Ford 17 events
- Amazon Prime Video
- Pokémon
More news naming Digiday
- Sep 25 · Marketing Marketers discuss AI standards at Digiday event 1
- Aug 6 · Marketing OpenAI brings product carousels to ChatGPT ads, Digiday reports 1
- Jul 28 · Marketing Research: brands expand creator marketing beyond awareness 2
- Jun 29 · Marketing Cannes attendees said to weigh event costs against value 1
- Jun 25 · Marketing UTA hosts invite-only Cannes dinner for more than 70 creators 1
- Jun 25 · AI Publishers at Cannes weigh AI money against agentic buying hype 1
- Jun 16 · Marketing Kepler, Samsung Ads and Kraft Heinz among Digiday Media Buying and Planning Awards winners 1
Sources: the outlets' reports linked on this page; counts and times from GetYourBrief's record of those reports (methodology).