Marketing news, week of July 13, 2026

Tuesday, July 14, 2026

1. 0120:45 UTC

   125,000 Screens Now Part of Unified Retail Media Stack

   2 outlets · first: manilatimes.net Acquisition

   Machine summary ZetaDisplay acquired the SaaS platform retailmediatools. The companies stated that the acquisition connects over 125,000 digital in-store screens with API-first ad tech.

   1. ZetaDisplay acquires retailmediatools, a Berlin-based SaaS platform founded in 2021, to create what it calls “the first fully integrated retailer-owned media ecosystem.”
   2. The combined footprint spans over 125,000 digital in-store screens and serves hundreds of millions of ads per month, according to the announcement.
   3. retailmediatools is built on a MACH (Microservices, API-first, Cloud Native SaaS, Headless) architecture, allowing modular deployment and seamless integration with enterprise systems.
   4. The platform already supports major European retailers, including Finnish cooperative SOK and drugstore chain Rossmann.
   5. The end-to-end stack bridges online advertising and physical in-store execution, enabling campaigns that reach consumers from mobile and e-commerce to the point of purchase.

   Reported by manilatimes.net and itnewsonline.com.

   • Rossmann
   • ZetaDisplay
   • SOK
   • retailmediatools

2. 0215:00 UTC

   Featured launches Workflows automation library for PR

   2 outlets · first: manilatimes.net Martech

   Machine summary Featured, which describes itself as an AI co-pilot for public relations, announced Workflows, a library of automations that run continuously to watch media and visibility opportunities and send results by email or Slack. The company said users set up each workflow by choosing when it looks, what it matches and where results go, with hourly, daily, weekly or monthly runs, and that it is now available to paying customers.

   1. Featured announced the launch of Workflows, a library of always-on automations for public relations, according to the company.
   2. Featured said users can control how often a workflow runs, hourly, daily, weekly or monthly.
   3. Featured founder and CEO Brett Farmiloe said Workflows hands monitoring and filtering to Featured and gives hours back to strategy, relationships and judgment.

   Reported by manilatimes.net and portal.sina.com.hk.

   • Slack
   • Featured
   • Workflows

3. 0320:45 UTC

   Trade Desk shares fall after IBM issues second-quarter earnings warning

   2 outlets · first: markets.financialcontent.com Adtech

   Reported by markets.financialcontent.com and finance.yahoo.com.

   • IBM
   • The Trade Desk

Wednesday, July 15, 2026

1. 0420:22 UTC

   Report: 90% of surveyed brands, retailers and agencies use AI in shopping

   2 outlets · first: Modern Retail Martech Mostly press releases

   Machine summary A State of the Industry report sponsored by Swap says 90% of 80 surveyed brand, retailer and agency respondents are already using AI to improve consumers' shopping experience.

   1. The report, sponsored by Swap, surveyed 80 brand, retailer and agency respondents, according to the sources.
   2. Swap Chief Marketing Officer Juan Pellerano-Rendon said a real agent understands context, asks questions and remembers what a shopper looked for last time.

   Reported by Modern Retail and Digiday.

   • Swap

2. 0523:22 UTC

   YouTube report highlights brand partnerships with sports creators

   2 outlets · first: Social Media Today Social media

   Machine summary YouTube for Business published a report on the rising influence of sports creators in the app and how sports influencers can benefit brand partnership campaigns, according to Social Media Today.

   Reported by Social Media Today and Marketing Dive.

   • YouTube

Thursday, July 16, 2026

8 events. The full rundown for July 16, 2026. The most covered:

1. 21:45 UTC ky3.com: “Trump media firm plans to sell high speed access to Truth Social posts, possibly Trump own” 3
2. 11:00 UTC Web push advertising faces platform policy changes, RollerAds says 2
3. 13:58 UTC Gap launches Hailey Bieber denim capsule with '90s nostalgia campaign 2

Friday, July 17, 2026

1. 0615:49 UTC

   Kate Spade names Allison Badea chief marketing officer

   2 outlets · first: Retail Dive Brand strategy

   Machine summary Retail Dive reported that Kate Spade named Allison Badea as chief marketing officer. The outlet said Badea, who has L'Oréal experience and most recently worked at Maybelline New York, joins the Tapestry-owned brand as it contends with falling sales and a long turnaround, and that Tapestry has said it is working to revive the brand's appeal.

   1. Kate Spade said it is "reigniting the magic of Kate Spade New York" in the LinkedIn post about Badea's appointment.

   Reported by Retail Dive and Marketing Dive.

   • L'Oréal
   • Tapestry
   • Kate Spade New York
   • Maybelline New York

2. 0714:32 UTC

   Netflix says live events bolster ads but affect viewer engagement

   1 outlet · first: Marketing Dive Adtech

   Machine summary However, Co-CEO Greg Peters admitted a gap in ad-tier monetization, vowing to improve ad-tech and measurement.

   1. Co-CEO Greg Peters stated that improving measurement, ad products, and the ad-tech stack will drive competitiveness and fill rates, narrowing the monetization gap between ad-tier and ad-free users.
   2. Netflix said live events such as the Women's World Cup and NFL games draw advertiser interest but are associated with softer viewer engagement metrics, including declining per-member viewing hours.
   3. Netflix shares traded downward after the earnings report as analysts questioned engagement slowdowns and audience drop-offs between show seasons.

   Reported by Marketing Dive.

   • Netflix
   • NFL
   • Women's World Cup

Saturday, July 18, 2026

1. 0812:15 UTC

   Nambiar Group unveils unified corporate brand identity

   2 outlets · first: Aninews Brand strategy

   Machine summary Indiagazette.com reports that Nambiar Group unveiled a unified corporate brand identity and, on Founder Day, a new digital platform.

   1. The Nambiar Group unveiled a unified corporate brand identity, according to aninews.in.
   2. The unveiling took place on Founder Day, according to the reports.

   Reported by Aninews and indiagazette.com (Big News Network).

   • Nambiar Group

2. 0914:15 UTC

   Trump Media pitched $100,000 monthly fee for fastest feed of Trump posts

   1 outlet · first: CNBC Social media

   Machine summary Trump Media pitched a $100,000-per-month fee for the fastest feed of Trump posts, according to CNBC.

   1. CNBC reported that Trump Media pitched a $100,000-per-month fee for the fastest feed of Trump posts.

   Reported by CNBC.

What kind of news was it?

1. Adtech 4
2. Social media 4
3. Brand strategy 4
4. Market trends 3
5. Martech 2
6. Acquisition 1