Marketing news, week of September 28, 2026

Machine summary Hoka has launched a campaign in New York City ahead of the city's marathon on Nov. 2, according to Modern Retail and Digiday.

1. Hoka's campaign runs in the run-up to the New York City marathon on Nov. 2, according to Modern Retail and Digiday.
2. Allie Tsavdarides, vp of North America Marketing at Hoka, said the work aims to put the brand in "conversation" with the running community, according to the reports.

Reported by Modern Retail and Digiday.

• Hoka
• New York City Marathon
• On

Reported by fortmorgantimes.com and pasadenastarnews.com.

Machine summary TikTok is replacing its single agency partner designation with two certification tiers—Agency Partner and Premier Agency Partner—applied to a network of more than 600 approved partners.

1. The Agency Partner program launched in 2020 and now includes more than 600 approved partners.
2. TikTok defines the Agency Partner badge as representing 'an established mark of platform excellence' awarded to agencies with exceptional performance, operational capability, and certified team expertise.
3. TikTok says brands can operate with 'total confidence' when working with badged Agency Partner or Premier Agency Partner shops.

Reported by Social Media Today and Marketing Dive.

• TikTok
• Agency Partner badge

Machine summary StubHub said it "regularly runs randomized tests on pricing" and that the fee variations reflected that testing, not personalization based on individual user data.

1. NBC News said the seller set an identical base ticket price for all purchasers; fees assessed to one person came to $72, and those assessed to another came to $134.
2. StubHub said in a statement that it "regularly runs randomized tests on pricing — a standard e-commerce practice across retail and marketplace platforms" and that the fee variations reflected that testing, not personalization based on individual user data.
3. StubHub said differences in incognito mode were due to the "natural randomness of a small sample, not a signal that cookie or browsing data drives fee differences."

Reported by aol.com and today.com.

• NBC News
• StubHub

Machine summary Cakes Body is taking control of creative by launching Cakes Media, an owned entertainment division, after hitting $100M in sales. Cakes hired Red Bull's Caley Wildermuth to lead content.

1. Cakes Body began operations in 2022 and recorded $100 million in sales over its initial three years.
2. The company launched its owned entertainment division, Cakes Media, last week.
3. Caley Wildermuth, a former Red Bull executive, was hired by Cakes for the head of content position.
4. Its first long-form YouTube documentary runs 57 minutes and has surpassed 371,600 views.
5. Clips for short-form content platforms such as TikTok will be made by mining and clipping full-length Cakes Media episodes.

Reported by Digiday.

• TikTok
• Cakes Media
• Cakes Body