Marketing news, week of August 10, 2026

Machine summary Most advertisers have not tested it yet.

1. Average CPCs on ChatGPT Ads range from $2 to $5 across industries.
2. Ads serve only to users on the free and Go tiers (including logged-out sessions) who are 18 or older; paying Plus and Pro subscribers are not reachable.
3. Most advertisers have yet to run a single campaign.

Reported by Search Engine Land and MarTech.

• ChatGPT Ads

Machine summary Georgia-Pacific overhauled its programmatic stack by slashing SSPs from 30 to a handful and deploying pre‑bid scoring via SWYM.

1. The company’s new approach uses the SWYM tool to score inventory predictively before the bid, shifting optimization from post‑impression to pre‑auction.
2. Senior director Paras Shah stated, “The future of the programmatic space sits on the supply side,” reflecting a strategic pivot after exhausting demand‑side improvements.
3. Georgia-Pacific first brought programmatic buying largely in‑house in 2019, layering on tighter pacing, targeting, and inventory controls across its demand‑side platform usage.

Reported by Digiday.

• SWYM
• Georgia-Pacific

Machine summary LeadCoverage was named to the Inc. 5000 list for the fifth consecutive year, ranking No. 2832.

Reported by globenewswire.com and ajot.com.

• Inc. 5000
• LeadCoverage LLC

Machine summary CEO Omri Brill said North America rebounded 27%, EMEA grew 12%, and the company remained Adjusted EBITDA positive.

1. Adcore reported Q2 2026 revenue of CAD$7.2 million, up 10%, according to the company.
2. North America rebounded 27% to CAD$1.5 million, EMEA grew 12%, and APAC continued to perform, according to CEO Omri Brill.

Reported by finanznachrichten.de and torontotelegraph.com (Big News Network).

• Adcore Inc.

Machine summary Appier Group Inc. announced Q2 2026 financial results, reporting record revenue of JPY 12.9 billion, up 24.6% year over year, and record gross profit of JPY 7.7 billion, up 33.5%, according to the company. Appier said it increased its FY26 guidance, with revenue at JPY 54.4 billion and operating income at JPY 5.0 billion.

1. Appier reported Q2 2026 revenue of JPY 12.9 billion, up 24.6% YoY, according to the company.
2. Appier reported gross profit of JPY 7.7 billion, up 33.5% YoY, with gross margin of 60.1%, according to the company.
3. Appier reported operating profit of JPY 1.5 billion, up 82.8% YoY, according to the company.
4. Appier reported core free cash flow of JPY 2.3 billion, up 243.6%, according to the company.
5. Appier said it lifted FY26 guidance, to JPY 54.4 billion in revenue and JPY 5.0 billion in operating income.

Reported by finanznachrichten.de and The Hindu - Business Line.

• Appier Group Inc.

Machine summary Google Ads is removing language targeting from Search campaigns.

1. Under the new model, if Google determines a user understands two languages such as English and Spanish, ads in either language could be eligible to serve.
2. If a query's language is clear, Google will give an advertisement and landing page in the same language priority; whereas searches for brands whose names are identical across languages depend on other signals.
3. Advertisers currently set one or more languages per campaign; after removal, Google's AI-based ad group prioritization determines the best language match.

Reported by Search Engine Land and Search Engine Journal.

• Google
• Google Ads
• Search Campaigns